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Bj share offline 20199/20/2023 ![]() ![]() ![]() ![]() Getting through to citizens in a fragmented communication environment in the 2020s implies the strategic coordination of various forms of offline and online communication. Creativity from a new generation of tech-savvy diplomats is going a long way in applying digital tools to consular challenges, but greater control across communication channels, and therefore management capacity, is required. It is therefore important for ministries of foreign affairs (MFAs) and their consular divisions to acquire a deeper understanding of their nationals' communicative behaviour. ![]() Providing information and assistance to nationals abroad is a major challenge, and governments are well advised to go about this activity in a more citizen-centric fashion. This article discusses the first hurdle for consular diplomacy in the digital age: the communicative challenge.
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